Summer Reading
Books
Pine, B. and Gilmore, J. (2020). The Experience Economy: Competing for Customer Time, Attention, and Money Harvard Business Review Press.
Bensaou, M. (2022). Built to innovate: Essential practices to wire innovation into your company’s Dna. McGraw Hill Education.
Constable, G., & Blank, S. (2014). Talking to humans: Success starts with understanding your customers. Giff Constable.
Dunne, Anthony, & Raby, Fiona (2013). Speculative Everything: Design, Fiction, and Social Dreaming. MIT Press, 2013. ISBN: 9780262019842.
Drucker, P. F. (1985). Innovation and Entrepreneurship Practice and principles. HarperBusiness.
Toolkits
Board of Innovation. The Perfect Innovation Toolkit. https://www.boardofinnovation.com/guides/the-perfect-innovation-toolkit/
IDEO Design kit: The human-centered design toolkit. https://www.ideo.com/post/design-kit
Articles
Bettencourt, Lance A., Pine, B. Joseph II, Gilmore, James H., Norton, David W. The “New You” Business (2022). Harvard Business Review. Retrieved from https://hbr.org/2022/01/the-new-you-business
Maurya, A. (2016) Love the problem, not your solution, LEANSTACK Blog. LEANSTACK Blog. Available at: https://blog.leanstack.com/love-the-problem-not-your-solution
Stark, Karl, and Bill Stewart. “What’s Your Unfair Advantage?” Inc. Mansueto Ventures, 5 Nov. 2012. Web. 20 May 2105 http://www.inc.com/karl-and-bill/what-is-your-unfair-advantage.html
Hale, K. (2020). How to Design a Better Pitch Deck: Fundraising, Pitch Deck, YC Demo Day. Retrieved 12 January 2021, from https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck
Bodi, V. (2018). How to Create a Persona and an End User Profile for Your Startup. Retrieved 11 February 2021, from https://medium.com/disciplined-entrepreneurship/how-to-create-a-persona-and-an-end-user-profile-for-your-startup-67a5bdd05a8b
Podcasts and videos
Constable, Giff. Talking to Customers. 2016. Youtube. Giff Constable – GovLab Academy – Talking to Humans